For decades, Klondike has been asking consumers what they would do for a Klondike, and they’ve done it – they’ve acted like primates, they’ve shaved eyebrows, they’ve named their children after this infamous product – but now it’s time to raise the stakes. It’s time to turn the dial up to 11 and ask, what would you and the rest of your hometown do for a Klondike bar?
This campaign extends the already strong equity of the “What Would You Do” campaign, but capitalizes on the power of community and bringing people together, adding a new layer and building meaning behind the storied campaign.
Amos Goss – Executive Creative Director Sophia Abbott – Business Management Director Leo Schwach – Associate Planning Director Sarah Blais – Group Client Strategy Director Amy McCammon – Production Lead Nicholas Rog - Copywriter Christina Bracciodieta – Art Director
Edelman – Public Relations UStudio – Unilever Creative Services Mindshare – Media
Production Director: Jonathan Klein Managing Partner, Executive Producer: Rani Melendez Chief of Staff, Executive Producer: Alison Bayer Brown Head of Production: Jayne Rogerson Line Producer: Gail Warner Production Manager: Sias Visagie Production Coordinator: Anina Dippenaar Director of Photography: Adam Bental First Assistant Director: Coenie Van Dyk Second Assistant Director: TC Setlogelo First Assistant Camera: Jason Musgrave Second Assistant Camera: Ruth Armstrong Gaffer: Oliver Wilter Key Grip: WD Du Plessis DIT: Rusty Ruthven Prod Designer: Lisa Hart Stylist: Gillian Castle Hair/Make-up Janine Jackson VTR: Nick Warner Sound Mixer: William Mould BTS: Mark Van Wijk Editorial Company: Mack Cut Editor: Mike Rizzo Post Producer: Dylan Anderson
