Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
"A Matter Of Choice" directed by Martin Werner, takes on a South American adventure through parades, small towns, on steam-powered trains, through mountains and ancient ruins where a symbol keeps appearing. The symbol is the logo for the coffee brand. The song chosen fits perfectly with this.
Ad agency: Velocity
Production company: Tantor Films
Director: Martin Werner