Google launched “Google Emergency,” a campaign spotlighting how AI can support access to emergency obstetric care in Nigeria. It’s
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. In response, for this
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly
Cossette has created an ad that is one hell of an emotional rollercoaster. We're following in the footsteps of a child who is an absolute little terror, drawing on walls, jumping in bed, making a mess and not slowing down for anything. She sprays water everywhere, she's Speedy Gonzales, she's 100% turbulence, a force of nature. Just as her antics are really starting to grate and I'm quietly thinking "good grief, what a brat", something slows her down - and she's taken to a children's hospital.
This sudden turn makes the sun glow grey and the story slows to a snails pace. It's serious, she's ill, she has no appetite, she loses her hair. I, along with her greiving parents, begin to miss her drawing on walls days. A message to support children's hospitals very well told, and with excellent sound design.
Ad agency: Cossette
