Lacoste - I choose the bucket hat (2022) :30 (France)

Clearly inspired by the cool skater boy, the little girl will wear her bucket hat the way he does. Should it be over the eyes? Or up?

Advertiser: Lacoste

Brand Managers: Catherine Spindler, Nathalie Beguignot, Julien Scheubel, Mylene Atlan, Caroline Geraud

Ad Agency: BETC

Agency Managers: Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile Geslain

Executive Creative Director: Florence Bellisson 

Art Director: Agnes Cavard

Copywriter: Antoine Gauquelin 

Assistant Art Director: Joachim Touitou

Traffic Manager: Letizia Felici

Art Buyer: Isabelle Mocq

Creative Music Supervisor: Adam Ghoubali

Music Supervisor: Seril Farran

TV Producer: Caroline Bouillet

Production Company: KITTEN

Director: Laure Atanasyan

Sound Company: GUM

Photographer: Ronan Gallagher