Country: Romania
(3D) OOH, so malty!
Created to mark the launch of Amstel in Romania, this 3D OOH campaign for Heineken turns ordinary billboards into 3D
Carl-Gustaf Lindstedt does not enjoy the opera, it disturbs his nap. So when he sees an opportunity he throws a Läkerol down the singer's throat. Much to his surprise, this only makes the singer louder. Tagline: Läkerol, helps singers in 31 countries.
Principal talent: Carl-Gustaf Lindstedt