Las Vegas Tourism "POV Girl" (2014) :30 (USA)

New work for Last Vegas Tourism features hometown heroes Imagine Dragons. In it, we see a girl walking around and changing her outfits. There's also a guy's POV which is pretty much the same thing. While it makes Las Vegas seem fun, I miss the cheekier tonality of "What Happens in Vegas, Stays In Vegas." This feels more like a Heineken spot.

Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners President & CEO: Billy Vassiliadis Executive Vice President: Rob Dondero Executive Creative Director: Arnie DiGeorge Creative Director: Schuyler Vanden Bergh Writer: Mary Money Writer: Chrissy Deem Art Director: Rachel Hogan Group Account Director: Ron Rubin Account Supervisor: Alyson Ashbock Brand Manager: Matt Smith Senior Project Manager: Denise Goldbaum VP of Broadcast: Don Turley Director of Broadcast / Agency Producer: Dustin Oliver Business Affairs: Pam Petrescu PRODUCTION/CREDITS Production Company: Smuggler Director: Jamie Rafn DP: Brendan Galvin Executive Producer: Lisa Tauscher Head of Production: Andrew Colon Line Producer: Grace Bodie Editorial: Whitehouse Post Editor: Martin Leroy Asst. Editor: Keith Hamm Executive Producer: Joni Wiliamson Producer: Evan Cunningham Finishing Company: Cabon VFX Lead Flame Artist: Pete Mayer Executive Producer: Marlo Baird Kinsey Associate Producer: Nick Vassil Music: Novacaine Creative Director: Aaron Jaffe Producer: Aaron Jaffe / Maria Elger