National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blanche, has recently launched an S&M themed campaign to promote its seemingly less painful laser hair removal process. Two of the ads use the "queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal". A third execution, gets right to the point with blood in the sink. Read more to check out the ads.
The headline translates from French to "Stop torturing your skin".