Last orders for alcohol ads?

The Independent reports that the Government believes the drinks industry has gone too far with their laddish jokes and sexy puns. The ads, it says, encourage antisocial behaviour and unsafe sex.
Chief executive of the Marketing Society, Mr Burkitt told The Independent: "If you go back five years there were very few complaints about alcohol. We are seeing more and more now. The ads are stepping over the boundaries of taste and decency."
Alex (adlist) weighs in: "Britain has always had this ambivalent attitude to sex. We do it like rabbits, but we don't talk about it. Not directly anyway. "Cover up the piano legs, Dorothy, the Vicar is coming for tea." And it will never change until the last people born in the 40s and earlier have died. Maybe not even then.
I do think though, that creatives -especially male ones - will always try to get a sexual angle into a campaign where they can. Not me, of course, oh no. Never."
The Independent

In a clampdown, ministers are considering new laws to ban alcohol commercials on television before the 9pm watershed and to end self-regulation of the advertising industry.