Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.
Client: League Against Cancer
Agency: Y&R Lima
Flavio Pantigoso (Executive Creative Director)
Christian Sánchez (Head of Art)
Daniel Lobatón (Copywriter)
Mirko Cuculiza (Art Director)
Patricia de la Cuba (Agency Producer)
Carla Wilson (Account manager)