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Revolution Magazine gives the low down on a new viral campaign created by Lowe for RunnersNeed.com.
In the viral campaign, called "Leg it" a woman goes through a series of unappealing ablutions as she prepares for her lover to come over for a romantic dinner." She adds the final touch to her dessert, a male engagement ring. The door bell rings and the spot ends with the woman opening the door to an unseen boyfriend as "February 29. Time to start running lads" supers over her.
This spot was created by Simon Brotherson and Steve Paskin and directed by Matt Follows through 2am Films.
See the film: www.doahoudini.com.
