In italy, going through a years worth of notes and cramming your homework is a long-standing tradition, nearly all students since 1984 have played the song Notte Prima Degli Esami (the Night Before Exams) at least once. Passing your exams before graduation is a big nerve-wrecking deal.
But the students will take their final exams this year will never get to experience a true, traditional Italian maturità. With schools having been long-distance for so long, cramming for the exams is different this year, and may require a lot of extra reading. McDonald’s Italy delivered a social media campaign targeted to these students, reminding them to take a tasty break when assignments got blurred together, to keep their studying spirits up and bellies full.
Client: McDonald’s Italy
Chief Marketing Officer: Giorgia Favaro
Retail Marketing Manager: Antonella Tarallo
Retail Development Coordinator: Elena Romagnoli
Retail Consultant: Paola Di Sciascio
Digital Lead: Elisa Bianchi
Digital Consultant: Francesca Pelizzola
CREDITS LEO
Agency: Leo Burnett Milan
Creative Director: Nicoletta Zanterino
Senior Copywriter: Maria Chiara Alegi
Junior Copywriter: Francesca Amadasi
Junior Art Director: Sonia Montella
Head of Client Services: Acsinia Messina
Senior Account Manager: Francesca Bertocco
Account Executive: Serena Giuliani
Strategic Project Manager: Simona Ventrella
Community Manager: Federica Doria, Cristian Di Pietrantonio
Head of Planning: Ilaria Fruscio
Senior Strategic Planner: Ornella Vittorioso
Categories:Country: Italy, Food, OOH Also tagged in:
photo, illustration, poster, school
