National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
The concept here is that you're duelling at dawn, getting things out of the fridge fast enough to all a hungry baby.
"In a world where fast instant access or an additional couple of minutes spent rummaging through the fridge can be the difference between your toddler staying in "quiet&relaxed mode" or going into full fledge "panic attack mode" – you'd better think about getting LG's new Door-in-Door fridge…or else!"
Advertising Agency: TBWA\YEHOSHUA, TEL AVIV, ISRAEL
Agency website: http://www.ytbwa.co.il/
Creative Director: Mia Kerman, Noga Kara
Art Director: Kobi Benwalid
Copywriter: Tal Yeger
Illustrator: Igor Kovyar
Account manager: Shahar Ben Naim, Nitzan Cimerman