Funny walk - a pan european diaper ad unlike any other diaper ad? Judge for yourself.
Super: Would you want to walk like this?
Neither does your child.
my pet peeve: Babies are not children. Children don't wear diapers only babies and toddlers do. They use the word "child" here, much like P&G always do as well. Diaper clients usually insist on using the word child - expanding market via language choice alone. Some children today wear diapers up to the age of five, proving that using the word "child" actually works.
Agency: Forsman och Bodenfors, Gothenburg.
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