In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Kids clothes go through a lot in a day, and often are worn by several kids in the same family. So you need both high-quality and fun clothes that can handle being crawled in and played with. That's the core thought of Lindex's new campaign for their kid clothes. It is a celebration of cute kids and their go-to partner in their everyday play - their garments.
Lindex's latest campaign “Designed for play” is a celebration to kids amazing ability to find playfulness in everything they do, and to their partners in doing that – their clothes. Because these are the true heroes. The pieces that allow kids to do what they do best – play. Because just imagine what they go through during the day. And this is what the film wants to capture in a playful way, all from the kid's perspective.
The film is created through different techniques where a SnorriCam plays a huge part. A challenge for a small child with a match weight of 20 kilos. Another challenge was to turn one of the garments, the sweater with dinosaur print, into a tunnel. This was done by resewing the sweater and turning it into a technical construction that a toy car could drive through with the camera. Neat-o!
Production Company: Naive AB
Music: Mattias Tegnér
