Liquid-Plumr - Quickie - (2013) :60 (USA)

There's no doubt that a team of copywankers (check the definition) are working on the Liquid-Plumr account at DDB. Innuendo abound, when the lady in the hardware store reads the packaging. "Liquid-Plumr, for when you need it now".
Newsflash while she hotflashes, yes women think about sex every three minutes too. The womans' little porn-scenario that dances through her head is so perfectly portrayed by the actress, from when she bites her lip to when she giggles coyly at the hunks reply that all he needs is seven minutes. But wait there's more, us visual folks have to get in on the innuendo too and suddenly everything in the hardware store is oh-so-suggestive. From drills to giant copper pipes. Poor woman gets all dizzy as she buys Liquid-Plumr by the armful. OOh, lawdy *fans herself*, my my.

I have to hand it to everyone who worked on this, making something as unsexy as drain-de-clogger into a funny ad with a twinkle-in-the-eye erotic tinge to it is a pretty mean feat. Those copywankers should high five each other, and everyone from casting to directing too.

Client: The Clorox Company
Product: Liquid-Plumr Urgent Clear
Spot: "Quickie"
Vice President, Marketing: Heidi Dorsin
Agency: DDB, San Francisco
Chief Creative Officer: Lisa Bennett
Director of Production: Frank Brooks
Group Creative Director: Chad Ackley
Associate Creative Director, Art Director: Kelly McCullough
Associate Creative Director, Copywriter: Billy Leyhe
Agency Producer: Jessica Manning
Account Director: Rebecca Hines
Production Company: Biscuit Filmworks
Director: Clay Weiner
Director of Photography: Marten Tedin
Executive Producer: Holly Vega
Line Producer: Lisa Stockdale
Editorial: Beast
Editor: Brian Lagerhausen
Visual Effects: Beast Editorial
Visual Effects Artist: Dave Burghardt
Telecine: Company 3
Colorist: Bob Festa
Sound Design, Audio Mixing: M Squared Productions
Sound Designer: Mark Pitchard
Music Supervision: Maxwell Gosling
Music Company: Little Ears Music

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