LOGAN Teams with Snapchat on Launch of #SnapforAndroid Campaign

LOGAN, an award-winning creative content studio, has partnered with Snap on the launch of the company's endearing and buoyant campaign promoting its newly rebuilt app for Google's Android operating system.

LOGAN acted as creative agency and produced the breezy #SnapforAndroid campaign in-house from start to finish. The spots feature the jovial friendship between Snap's Ghostface Chillah icon and Android's Green Robot, emphasizing Snap's further integration of its platform with the mobile operating system.

"The #SnapforAndroid campaign showcases LOGAN's ability to act as both creative agency and producer, shepherding the project from conception to deliver," said LOGAN founder Alexei Tylevich. "We are thrilled to work with Snap on their upcoming initiatives."

The animations grew out of a series of tests placing the two mascots in engaging, humorous situations, which established a rhythm and rapport between the characters that naturally lent itself to countless variations.

The #SnapforAndroid campaign is LOGAN's latest campaign launch, following work for some of the world's best brands, including Apple, Nike, Google, BMW, Lexus, Netflix and 20th Century Fox, among many others. LOGAN's work has earned praise from the New Yorker, Wired and other publications.

Credits:

Client: Snap

Creative Director: Antoine Choussat

Creative Lead: Will Galperin

Senior Copywriter: Brian Leer

Designer: Audrey Beale

Senior Marketing Manager: Ellis Hamburger

Producer: Nick George

LOGAN

Executive Creative Director: Alexei Tylevich

Creative Director: Marcelo Garcia

Executive Producer: Paul Abatemarco

Producers: Ryan Hitch, Davis Burns

Production Coordinator: Ehren Snyder

Designers: Sally Choi, Christina Liang

3D Animators: Aaron Kim, Ren Ratcliff, Daisuke Goto, Sei Sato

2D Animator: Kevin Alexander, Masa Otani

3D Modeling: Pedro Mendoza, Livio Huang, Shamus McGlynn, David Namkoong

Rigging: John Bloch, Kiel Figgins

Sound Design: Keith Ruggiero

About LOGAN:

LOGAN is a Los Angeles and New York-based award-winning creative studio. Logan & Sons is the live-action division that represents a broad spectrum of directorial talent.