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LOGAN, an award-winning creative content studio, has partnered with Snap on the launch of the company's endearing and buoyant campaign promoting its newly rebuilt app for Google's Android operating system.
LOGAN acted as creative agency and produced the breezy #SnapforAndroid campaign in-house from start to finish. The spots feature the jovial friendship between Snap's Ghostface Chillah icon and Android's Green Robot, emphasizing Snap's further integration of its platform with the mobile operating system.
"The #SnapforAndroid campaign showcases LOGAN's ability to act as both creative agency and producer, shepherding the project from conception to deliver," said LOGAN founder Alexei Tylevich. "We are thrilled to work with Snap on their upcoming initiatives."
The animations grew out of a series of tests placing the two mascots in engaging, humorous situations, which established a rhythm and rapport between the characters that naturally lent itself to countless variations.
The #SnapforAndroid campaign is LOGAN's latest campaign launch, following work for some of the world's best brands, including Apple, Nike, Google, BMW, Lexus, Netflix and 20th Century Fox, among many others. LOGAN's work has earned praise from the New Yorker, Wired and other publications.
Credits:
Client: Snap
Creative Director: Antoine Choussat
Creative Lead: Will Galperin
Senior Copywriter: Brian Leer
Designer: Audrey Beale
Senior Marketing Manager: Ellis Hamburger
Producer: Nick George
LOGAN
Executive Creative Director: Alexei Tylevich
Creative Director: Marcelo Garcia
Executive Producer: Paul Abatemarco
Producers: Ryan Hitch, Davis Burns
Production Coordinator: Ehren Snyder
Designers: Sally Choi, Christina Liang
3D Animators: Aaron Kim, Ren Ratcliff, Daisuke Goto, Sei Sato
2D Animator: Kevin Alexander, Masa Otani
3D Modeling: Pedro Mendoza, Livio Huang, Shamus McGlynn, David Namkoong
Rigging: John Bloch, Kiel Figgins
Sound Design: Keith Ruggiero
About LOGAN:
LOGAN is a Los Angeles and New York-based award-winning creative studio. Logan & Sons is the live-action division that represents a broad spectrum of directorial talent.