Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Earlier this week, I caught this new Snickers Ice Cream spot.
Back in 1979, Budweiser did a whole campaign around taste buds.
(UK) is a bit different from the rest but still plays on the anthropomorphic angle:
