AdLand is Back
After an amazing 20+ years, AdLand's founder Åsk "Dabitch" Wäppling needed to move on. But that didn't mean this amazing website had to go too!
With a rousing soundtrack and then World and Olympic Decathlete champion Daley Thompson, Lucozade positioned itself as the refreshing sports drink.
Ad agency: Ogilvy & Mather
Principal talent: Daley Thompson