Lucozade - Daley Thompson / Red / Yellow / Green (1985) :30 (UK)

Lucozade - Daley Thompson / Red / Yellow / Green (1985) :30 (UK)

With a rousing soundtrack and then World and Olympic Decathlete champion Daley Thompson, Lucozade positioned itself as the refreshing sports drink.

Ad agency: Ogilvy & Mather


Principal talent: Daley Thompson

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