Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.
What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do. Click on the links to get nice big view where you can read the copy. Big Hitler Big Chaplin Big Che
Update: this ad was recognized as a Scam Ad in Cannes Kudos goes to: Ad agency Leo Burnett Mumbai Kunal Mhabadi (Illustrator & Typographer) Santosh Padhi (Typographer & Creative Director) KV Sridhar (Creative Director) Santosh Padhi (Art Director) Russell Barrett (Copywriter)
