Reading through my news sites this morning, looks like Mac is again buying ads that dominate and reference the newspaper home pages they appear on, such as The New York Times.
Like the ones from a couple months back, these ads take advantage of their space and format in a way few banner ads do. Adding to the effect this time is an editorial from PC, kind of made to look like it's part of the page, that urges people to stop switching to Mac, noting "That's what you do in relationships, you ignore all the bad stuff, and live with the pain."
So while Microsoft embarks on … well … whatever it is they're doing, Mac continues to hammer on Vista's flaws and users' frustration, even as today's NYT notes the steps Microsoft's taken to improve. I just like seeing agencies doing something interesting with banner ads; heck, I even turned the sound on.
Also spotted over at The Washington Post.Reading through my news sites this morning, looks like Mac is again buying ads that dominate and reference the newspaper home pages they appear on, such as The New York Times.
Edit by Dabitch: For those of you that missed seeing the ad in action - here it is!
credits! Ad created by the TBWA\Media Arts Lab
Ben Foushee, Mad River Post : Editor
Lee Clow : Chief Creative Officer
Duncan Milner, Eric Grunbaum : Executive Creative Director
Jason Sperling : Creative Director
Chuck Monn, Jamie Reilly : Associate CD / Art Director
Krista Wicklund, Kevin Tenglin : Senior Copywriter
Serena Auroux, Joannah Bryan : Agency Producer
Director : Phil Morrison
Production Company: Epoch Films
Lead Interactive Designer - Ryan Conlan
DoP - Peter Donahue
Post Co - Mork and Lys: Brandon Sanders
Post Co - Company 3: Stefan Sonnenfeld