Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
These are not your normal wild posters. The black print is on heat and sun sensitive paper, so the images on the left would vanish over the span of a few days.
These wild posters were plastered all over Amsterdam, and within a week the images were so faint that they could barely be seen. The only thing remaining was the graffitiedtagline: "At least tattoos are permanent"
Signed off by Marcel, an up and coming artist at Amsterdam Tattooing.
Art DIrector: Åsk Wäppling