Mattel or Kmart push

Mattel or Kmart push

Kmart is pushing to sell their toys hard this season. Last week, I shared a video from them about Modern Family's Rico Rodriguez as their "Fun Ambassador" at the Hasbro HQ.
Now, it appears another video has been released. This time, Rico is at Mattel interviewing some marketing exec.
From Barbie video girl with a color LCD on her back to the newest Loopz motion memory game, Rico will get a sneak peak at all the latest and greatest toys from Mattel and give you and your readers a heads up on the hottest toys out there.
The video is cute and I think it will attract kids and Modern Family fans to Kmart for get toys this season.

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