Rest Eze - “A Sleep Come True” (2025)
Check out the new OLV spot for Rest Eze, a product that helps you sleep and relieve stress with a
Maybelline has released two creative CGI films, one showing a silver mascara driving through New York, and the other showing London buses with eyelashes.
As the Masacara rolls by, you can see the word "surreal" on it. This was posted on Maybelline's official TikTok account for a hot minute.
As fun as this looks, I'm sad that I can't see this for real - so don't go trying to find that Bakerloo carriage with lashes, it doesn't exist. Only people with their noses to their phones will be able to see these ads, but there's plenty of opportunity now that everyone and their marketing mother has passed it on.