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M&C Saatchi, the world’s leading independent communications network, is to launch its latest office in Mexico City.
The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity holding in their business. Alvaro Dopico, CEO, and Manolo Techera, CCO, are the two equity partners at M&C Saatchi Chilanga. They join the M&C Saatchi network from the highly awarded Marcel and prior to that, JWT. Manolo has been president of the Creative Circle and has served on Cannes Lions juries.
M&C Saatchi believes in having as few offices as necessary, in line with its ‘Brutal Simplicity of Thought’ philosophy. The goal is to have offices in all major territories and geographies. Mexico, with its status as a top 20 in global advertising spend, achieves this goal for the network and brings the total to 26.
Manolo Techera, CCO at M&C Saatchi Chilanga