Mellow Mushroom Pizza Bakers - @mellowmushroom follows @acuemma - (2012)

Mellow Mushroom Pizza Bakers - @mellowmushroom follows @acuemma - (2012)

"Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So we told people if you follow us, we’ll follow you. We didn’t mention we’d be doing it in real life. For real. In the company’s creepy mushroom costumes."


Agency: Fitzgerald+CO
CCO: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director/Writer: Mitch Bennett
Creative Director/Art Director: Wes Whitener
Creative Director/Art Director: Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen

Production Company: Arts & Sciences
Director: Adam Brodie
Director: Dave Derewlany
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward


Editorial: Arcade Edit
Editor: Greg Scruton
Post Producer: Denice Hutton
Executive Producer: Nicole Visram
Assistant: Luc Giddens
Managing Partner/EP: Damian Stevens

Sound: Acoustech
Sound Engineer: Gopal Swamy

Online & FX: Airship
Artists: Austin Hickman-Fain, Chris Homel and Matt Lydecker
Managing Partner/EP: Damian Stevens

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