Canon - âCreated Differentâ (2025)
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
You know I can just picture this idea coming into fruition via a discussion about adding "in bed" to the end of anything makes it better, and then it was softened to "in slow motion" because "in bed" is too raunchy. So they wrote the line "Kate Upton washes car in slow motion" and then high fived themselves and everyone around the office. Mercedes-Benz