In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Boxer Canelo Alvarez drives by on the beverage cart with Kenny Loggins’ theme song in the background because this tells us nothing about the ad we will see come Superbowl Sunday.
Client: Michelob Ultra
