ALL Accorâs new campaign, âDonât be a Guest, be a Guest Star,â features Kylian MbappĂ© arriving at a
International dairy brand LALA has launched a new creative campaign that celebrates cultural flavor and individuality. Developed in partnership with
As major corporations worldwide quietly roll back their commitments to diversity, equity and inclusion (DEI), Finnish human rights and non-profit
First Midori tried using Kim Kardashian to sell the brand. Surprisingly that didn't last long. Now Midori is back with a new campaign "Say Moshi-Moshi" which launched with an experiential event. Regular folks walked past a street-level billboard and a phone rang. If they played along and said "Moshi-Moshi," the door to the billboard opened, revealing a Midori-themed club where you could learn about the brand's history, its ingredients, and of course, sample a few. Iron Chef, Masaharu Morimoto even made an appearance. Kim Kardashian was nowhere to be found but somehow the patrons got over it.
Client: Midori
Agency: Ogilvy & Mather
Chief Creative Officer: Joe Sciarrotta
Executive Creative Director: Liz Taylor
Creative Director: Sam Spratlin
Creative Director: Luis Ramirez
Senior Art Director: Gonzalo Palavecino
Writer: Katie Rivard
Re-toucher: Eric Gann
Director of Design: Gabe Usadel
Designer: Connor Flemming
Designer: Charlotte Petertil
Producer: Annie Larimer
Print Producer: Joan Shelton
Head of Planning: Antonis Kocheilas
Planner: Ariel Meranus
Digital Strategist: Liz Caradonna
Management Supervisor: Katie Wesch
Account Executive: Sara Jacobsen
Production Partner: Unit 9
Editing Partner: Optimus