Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Good Account challenge other accounts for zero offering lack of charges forbasic services and up to 50 zloty cashback every month as well.
The campaign starts on the 17th of February and it’s a continuation developed in 2011 format. Main tv spot characters are already known from the autumn campaign of Good Account - bird, but also rabbit and skunk as a rock band.
Joyfully singing animals communicates one of the most important attribute of a product which is zero charge for the basic services: no account fees, card, online bank transfers and withdrawals from all cash machines.
Change Integrated Warsaw (http://www.changeintegrated.com)
Director: Sebastian Pańczyk (http://www.panpanczyk.com/)
Animation: Platige Image (http://www.platige.com/index.php?lng=en)