HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
"Welcome to the first ever Big Game commercial aired in the Metaverse. It’s just like reality, but with worse graphics."
Look, I don't know how you "air" commercials in the Metaverse, but I appreciate the tongue-in-cheek mocking of Super Bowl ad tropes. We got robots, talking animals, dramatic music, EXPLOSIONS, galloping horses, aliens, a relatable farmer, and more. All that is missing is twins.
Ad agency: DDB
CCO: Ari Weiss
Director: Jason Zada,
Music: JSM Music, Joel Simon
Sound: M ss ng P eces
Voice actor: Tim Dadabo