Chesapeake Bank - “125 Years of The Chesapeake Way” (2025)
To celebrate its 125th anniversary, Chesapeake Bank is doubling down on what made their debut campaign a standout last year:
The Rocketman concept sees MINI reinvent the small car again by going back to the essence of MINI’s founding design principles. The car, a three-seater with a space-saving carbon-fibre cross frame, has been designed with MINI purists in mind. Whilst the Rocketman concept is not a retro car, it is a modern interpretation of the original MINI idea: a fun, simple, ultra compact solution to urban mobility.
The product film was created using a mixed media approach, seamlessly combining live action with both 2D and 3D animation, motion graphics, stock footage and visual effects. The result takes the audience on a journey from MINI’s inception in 1959 through to present day.
BSUR’s executive creative director, Jason Schragger
3D Supervisor: Ivor Goldberg
VFX Supervisor: Chris Staves
3D: Jeroen Aerts, Matthijs Joor, Onno van Braam, Jurrien Boogert, Adam Janeczek
Matte Painter: Wieger Poutsma
2D: Erwin van den Ijssel, Peter Donda, Per Westholm
audio: Massivemusic