misterb&b - Introducing Silver Pride: LGBTQIA+ Seniors are invited to come back to Paris Pride

To make this year's Pride more inclusive than ever, misterb&b - the largest LGTBQ short-term accommodation platform– has created the Silver Pride initiative in partnership with the non-profit organization Les Audacieuses et les Audacieux that supports LGTBQ seniors in danger of isolation.

This year, in a global initiative that started in Paris, they have reserved all their flats along the parade route to bring together LGTBQ+ seniors so they can participate comfortably from the balcony or window. These apartments welcomed them in the best possible conditions with AC, elevators, food, drinks, seats, away from the hustle and bustle of the crowd but still close to the overall joyful atmosphere.

"Our elders are the generation that fought for our rights. If the march exists, it is thanks to them. Knowing that they are excluded is just impossible for us.” Michel Simon, member of the non-profit organization Les Audacieuses et Les Audacieux.

To make the participating seniors visible from every balcony and window and to further amplify the power of the Silver Pride, the iconic Pride Flag has been redesigned by adding a new silver stripe symbolizing the senior generation and paying tribute to their fight and legacy.

Thus, In Paris Pride, Aline and 80 other seniors were able to shine from the windows and balconies of the 8 apartments provided to them. Throughout the day, the new flag quickly spread through the entire Pride crowd, proudly displayed by the younger generation as a sign of support.

"After so many years, it's truly moving to participate in Pride, all together, I thought I would never be able to do it ever again" says Aline Tracol, 75 years old.

“As part of the LGTBQ community I wanted to do something that really makes a difference. Everyone ignores the hardships that LGTBQ+ people face as they get older. Most individuals don’t have children and loneliness and depression are common. That’s why Silver Pride is such an important initiative. It brings them back to Pride and makes them feel supported and embraced by their community” says David Martin Angelus, Creative Director at BETC.

Campaign: SIlver Bride
Brand: Misterb&b
Brand Managers: Matthieu Jost, Marc Dedonder
Ad Agency: BETC Paris
Agency Managers: Mathieu Laugier, Aude Devaux
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: David Martin Angelus
Lead Copywriters: Elisa Bernard, David Campese
Copywriter: Olivier Mille
Lead Art Directors: Chloe Thivel, Julien Lefevre
Traffic Manager: Elodie Diana
Agency Producers: Bastien Dupre, Fabien Faure
Sound Company: GUM