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Cats rule the internet, as we know. But here's something you may not know, cats also rule the activist world. Meet Malte, a superior cat activist.
You see, CAT HELPS CAT is a project where the ordinary house cat has set out to help save their much larger cousin the tiger. A clever marriage between Lantmännen Doggy (responsible farming cat and dogfood brand) and Tetra Pak (The brilliant Swedish invention you get your milk in) who joined forces to help WWF save the endangered tigers. Housecats in Sweden have signed up and "adopted", much like we adopted Sally Struther's children, a tiger in the wild. See, when ”Cat helps Cat”* challenged the approximately 1,3 million domestic cats of Sweden to get involved to save the endangered tigers, it worked. Now all 3 200 tigers in the wild have a Swedish cat sponsor.
But that's not enough for Malte. Our catactivist and also the project leader for “Cat helps Cat”, decided to do an international cat shout out to other cats. WWF Sweden goal is to double the numbers of tigers to year 2022 – the year of the tiger in the Chinese calendar. It's meow or never kittehs! (sorry).
If Swedish cats can make a difference, other cats around the world can too. The development of the world's tigers have been extremely bleak. So therefore, we must continue to strive to WWF’s goal says Director of marketing Mariann Eriksson WWF Sweden.
