Bottega Veneta uses poetry to create interactive experience in Shanghai
Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a
Red M&M walks down the street moaning how three people have wanted to eat him already today, when he finds a lucky penny. His wish to be human is instantly granted, but as it turns out that's not as lucky as you might think. Also, he's still short and bald. Since he gets hit by a bus, I think this counts in our Super Bowl bingo where groin-kicks and random maiming is one of the squares.
Client: M&M
Ad Agency: BBDO New York