Motorola razr+ "Jump Around" 1:00 (2023)

The original, must-have folding device, the motorola razr+ 2023, is back to re-stake its claim in the foldable space with a new campaign by the creative studio Los York that is spearheaded by “Saltare in Giro,” a dynamically choreographed dance film featuring the iconic House of Pain track “Jump Around” in Italian.

The campaign, #flipthescript, introduces an entirely new razr with a sleek ultra-modern design in the Pantone® Color of the Year 2023, Viva Magenta,

The spot is set after hours in an international airport as a bored employee starts flipping his razr open and closed. He has nothing to do you see, because so many flights have been canceled. As he opens and closes his razr, the suitcases around him unlock and lock until--- pow! The lost luggage explodes and all the clothes come out.

And so begins a dance music video with enough wardrobe changes to make Britney Spears cheer.

According to Renata Altenfelder, Global Executive Director of Motorola, “The #flipthescript campaign is for those who want to create their own story, adding different angles and pushing others to discover them. The creative concept reflects the way our consumers think and perfectly translates the razr spirit of challenging the status quo making people reconsider the way they think about smartphones and content creation.”

Maybe so. But all I could think of was everybody's favorite suitcase-swiping government official Sam Brinton. Fun spot, though.

By the way, if you enjoy spots with people dancing in them, you're in luck. We've got a bunch of them here at adland®. Get your groove on today.

Agency: Los York
CCO: Seth Epstein
CFO: Melissa Redondo
Managing Director: Melina Osornio
Executive Creative Director: Scott Hidinger
Creative Director: Katy Ortega
Executive Producer: Julia Torchine
Senior Producer: Jeremy Arth
Assistant Editor: Alex Vollman
Retoucher: Jorge Macias
Production Company: London Alley
Executive Producer: Matthew Kauth
Executive Producer: Sandy Haddad
Executive Producers: Luga Podesta, Brandon Bonfiglio, Andrew Lerios
Director: Courtney Phillips
Producer: Robert Smyth
Director of Photography: Marcell Rev
Choreographer: Noelle Marsh
Wardrobe Stylist: Ann-Marie Hoang

Editorial: WORK Editorial
Editor: Biff Butler
Assistant Editor: David Soto
Head of Production: Gabrielle Page
Executive Producer: Remy Foxx

Executive Producer: James Drew
Head of Production: Natasha Sattler
Producer: Rebecca Weinstein
Online Artist: Jamal Forney
VFX Supervisor: Ryan Zum Mallen

Colorist: Houmam Abdallah

Ignacio Seijo

Re-record, Music Supervision & Mix
Song: “Jump Around”
Artist: House of Pain
Remade & Produced by: Future Perfect
Music Supervision: Little Ears
Music Supervisor: Maxwell Gosling
Associate Music Supervisor: Blaire Brinster
Mix: Mike Regan Sound

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Dabitch's picture

Dancing with the flippin' phones seems to be a thing. See also, Z Fold 3 in 2021 and the super-catchy song Todrick Hall did "flip-fold-snap-clack..." along with one sassy dance routine.