Canon - âCreated Differentâ (2025)
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Agency: zig, Toronto
Creative Director: Martin Beauvais
Art Director: Mark Puchala
Copywriter: Michael Clowater
Team Coach: Christian Mathieu
Agency Producer: Anna Tricinci
Team Leader: Leslie Hunter
Strategic Planner: Ryan Roberts
Project Coordinator: Anne Ngo
Production credits: Directed by the Perlorian Brothers and Produced by Soft Citizen.