In 1984 the Buzzco animation studio in Manhattan evolved the "I want my MTV" campaign by creating animated clips with selected pop and rock stars which would serve as bookends on commercial breaks and channel ID. This is a selection of the idents that rotated on the channel.
Animation studio: Buzzco Associates, inc.
Principal talent: Madonna, Billy Idol, Cindy Lauper, David Bowie, Ric Ocasek
