Munchery - Dinner is home, billboards (2015)

Ad agency MUH-TAY-ZIK HOF-FER has created a fully integrated campaign for Munchery, a ready-to-heat food delivery service. Titled ‘Dinner Is Home,’ the idea is about loving your home and the moments made possible by having the best ready-to-heat meals delivered to your door, not just the fact that it's convenient.

MUH-TAY-ZIK HOF-FER worked closely with Michelle Ohlmeyer, Head of Marketing at Munchery, to create, execute, and plan media for the campaign including OOH, digital banners, and radio in the following markets: San Francisco, Bay Area, Seattle, New York City, including Brooklyn, Manhattan, and Queens.

In cities that have an abundance of dining options, going out to eat is usually the first option, which allows, ‘Dinner Is Home’ to remind people that eating at home should be easy and comfortable, and relaxed. No reservations, no fuss, no stress to get there on time.

Client // MUNCHERY
TITLE: “Who You Eat With” Campaign

Agency // MUH-TAY-ZIK | HOF-FER
EXECUTIVE CREATIVE DIRECTOR: John Matejczyk
EXECUTIVE CREATIVE DIRECTOR: Jay Berry
DIRECTOR OF STRATEGY: Matt Hofherr
HEAD OF PRODUCTION: Michelle Spear Nicholson
PRODUCER: Molly Hayes
ART DIRECTOR: Stevan Chavez
COPYWRITER: Mike Gallucci
DIRECTOR OF ACCOUNT MANAGEMENT: Gary Theut
ACCOUNT MANAGER: Ashley Gullickson