Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
Work your butt off every day. That's the gist of these inspiring lines from Muscle Milk, two of which feature Golden State Warriors' Steph Curry.
Client: Muscle Milk
Mekanism Credits
Michael Zlatoper - EVP, Managing Director
Anna Boyarsky - Director, Brand Management
Luke Welch - Senior Brand Manager
Amanda Ulricksen - Brand Manager
Tommy Means - Founder & Executive Creative Director
Tom Lyons - Director of Creative
Sean Grimes - Art Director
Boomer Cruz - Junior Copywriter
Kati Haberstock - Head of Production
Vince Genovese - Senior Producer
Dennis Curry - Senior Producer