Barclays - âMoments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
This came out last month but better late than never. This was created to get the attention of the Icelandic male population. Mustache March is a cancer awareness program in Iceland similar to the Movember. In Iceland, nothing is more masculine than mustaches and male choirs. This ad combines the two. The song is an traditional male choir standard called "Hraustir mennâ (Stout Hearted Men). A total of 250 men sang in this ad that was filmed in multiple locations around Iceland. Pretty cool.
I have no idea what the lyrics mean. if any Icelandic peeps are out there, help us out, huh?
Agency: Brandenburg â Iceland
Director: SĂŠvar Guðmundsson â Purkur.com
Client: KrabbameinsfĂ©lag Ăslands / Icelandic Cancer Society
Production
Jon Thor Ăorleifsson, prĂłdĂșsant.
SĂŠvar admin Shaphan, director
Bergsteinn BjörgĂșlfsson Cinematographer
Willow Sigurdsson, cinematographer
Styrmir Hauksson, sound engineer
HalldĂłr Gunnar Palsson, sound engineer
Lily SMITH, photographer
Ms EinarsdĂłttir, stylist
Kristin KristjĂĄnsdĂłttir, makeup
Geir Magnusson, assistant and driver
Trick Shot, post-production editing
Kukl equipment nec, Pegasus, and Purkur Bergsteinn BjörgĂșlfsson lent tools for the ad. Invaluable contribution.
Choirs and Singers
Jakob FrĂmann MagnĂșsson
Högni Egil
Unnsteinn Manuel StefĂĄnsson
Jonah sig
Valdemar
Gissur Paul et
coffee bar choir
Dept. boys
Mugison
Male Choir Eyjafjarðar
choir SvarfdĂŠinga
FjallabrÊður
Dept. Eagle
Dept. of thrush
Dept. of Computer Science
ĂlftagerðisbrÊður