Myer "Give registry- Kettle" (2016) :30 (Australia)

In this spot we hear a woman describing what a tea kettle means to her. Because this kettle means something else. You see, she's been a victim of domestic abuse. Has spent years worrying if a kettle might be turned into a weapon until she finally had the courage to flee. Now, away from that situation, she has a new tea kettle. One donated by a stranger as part of Myer's Give Registry, in partnership with The Salvation Army. Now the woman can have tea without fear of repercussions form a violent abuser. She can relax, knowing nothing bad will happen. Hell, as she says in the voice over, she can make a cup of tea at three in the morning if she wants. This is a powerful campaign and a powerful initiative from Myer. Give Registry is just an overall fantastic idea, and I love the way these were shot. By focusing on the item that's been given, we see it in a whole new light. But we also treat the victims with sensitivity they deserve.

Client: Myer and the Salvation Army
Executive General Manager, Brand & Marketing: Michael Scott
GM Marketing Strategy & Communications: Natalie Warren-Smith
Marketing Specialist, Retail Events: Natalie Riley
Community Relations Advisor: Kate Driessen
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Chief Creative Officer: Ant Keogh
Creative Director: Evan Roberts & Stephen De Wolf
Creative team: Elle Bullen & James Orr
Design Director: Jake Turnbull
Group Managing Director: Simon Lamplough
Senior Account Director: Sam McConnell
Operations Director - Myer: Sharon Adams
Executive Producer: Sonia von Bibra
Senior Producer: Karolina Bozajkovska
Production Company: Flare
Flare Producer: Selin Yaman
Director: Angie Bird
DOP: Shelley Farthing-Dawe
Art Director: Ben Bangey
Score: Matt Gurry
Editor: Sam Coates
3D / CGI Production: Cream Studios
Managing Director / Partner: Steve York
Producer: Jennifer Stone