Nakd directs visually arresting piece for Nike Maxsight

Nakd directs visually arresting piece for Nike Maxsight

Toronto-based design collective Nakd (part of The Ebeling Group) has wrapped a 1:30 promotional piece for the Nike Maxsight sports contact lens from Bausch & Lomb.
The mostly animated film combines black-and-white live-action footage with CG to take the viewer on a surreal journey through the complicated inner-workings of an athlete's eye.
The action opens on a soccer player standing against a stark white background. Set to an electronic track composed by Cypher Audio

The action opens on a soccer player standing against a stark white background. Set to an electronic track composed by Cypher Audio

The viewer is taken even closer

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