Health Promotion Board - āDonāt Toy with Your Lifeā - Anti-Vape Campaign (2025)
āDonāt Toy with Your Lifeā is Singapore Health Promotion Boardās newest Vape-Free Campaign for 2025. It aims to
In an effort to be as over-the-top "ironic" as possible, this Nando advert show's a busy working mom using the Nando Fix Gum instead of the patch, as the latter interfered with her stripper job. Yes, it's a parody of Nicorette ads. Yes it's quite controversial. Reportedly it has over 200 complaints already!
Ad agency: CHE, Melbourne
Executive Creative Director Jason Ross
Deputy Creative Director and Copywriter Richard Ralphsmith
Director: Damon Escott and Stephen Lance
Production: The Guild
Producer Leanne Tonks