National Lottery / Camelot - Bag of Smiles / What would you do (2006) :30 (UK)

National Lottery / Camelot - Bag of Smiles / What would you do (2006) :30 (UK)

A man wakes up and finds a bag of smiles. He puts a smile on his wife's face, and with this the chain of people handing out smiles to other people begins. 

Client : National Lottery (UK)

Ad agency: Abbott Mead Vickers BBDO

Production Company : Studio AKA

Copywriter : Peter Souter

Art Director : Phil Cockrell

Art Director : Graham Storey

Agency Producer : Celestine Hall

Producer : Nikki Kefford

Director : Marc Craste

Creative Director : Paul Brazier







Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.