National Lottery Scratchcards 'Add Some Play'

Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative agency VCCP, with the media strategy by Hearts & Science. The campaign seeks to bring to life the fun, interactive role that scratchcards play in real-world social moments. 

CAMPAIGN CREDITS  

CAMPAIGN TITLE: National Lottery Scratchcards Add Some Play  

CLIENT: Allwyn 

ADVERTISING AGENCY:  VCCP and Girl&Bear 

CREATIVE DIRECTOR: Christopher Ringsell 

COPYWRITER AND ART DIRECTOR: Katy Stanage & Alice Marani 

SENIOR ACCOUNT DIRECTOR : Izi Hutchinson  

ACCOUNT DIRECTOR:  Jasmine Beale 

PLANNING DIRECTOR: Jack Trew 

SENIOR PLANNER: Saskia Meagher 

AGENCY TV PRODUCER: Maddy Holmes 

AGENCY CREATIVE PRODUCER: Joe Maskall 

INTEGRATED PROJECT DIRECTOR: Romana Kit 

BRAND & MARKETING DIRECTOR: Steve Parkinson HEAD OF BRAND: Anna McInally SENIOR BRAND MANAGER: Amanda Clift BRAND MANAGERS: Fiona Knott, Lucie Pelaez and Tiffany Bedwell 

MEDIA PLANNING and BUYING AGENCY: Hearts and Science 

MANAGING PARTNER : Rebecca Burke 

CLIENT PARTNER: Jonathan Price 

AV BUSINESS DIRECTOR: Martyn Searles and Andre Camenzuli 

AV ACCOUNT MANAGER: Raphaella Milopoulos 

MEDIA PLANNER BUSINESS DIRECTOR: Rachel Hurdman 

MEDIA PLANNER MANAGER: Sophie Bell 

PRODUCTION COMPANY: MindsEye Films  

DIRECTOR: Ben Taylor 

FIRST AD: Julian Higgs  

DOP: Dan Stafford - Clark  

EXECUTIVE PRODUCERS: Debbie Ninnis & Hughie Philips  

PRODUCER: Lucy Benson-Brown  

EDITORS: TenThree  

EDITOR: David Whittaker  

POST PRODUCTION COMPANY: Time Based Arts  

VFX Lead: Al Hamer  

COLOURIST: Simone Grattarola  

POST PRODUCER: Lily Barron  

AUDIO PRODUCTION: Factory Studios  

SOUND ENGINEER: Jon Clarke 

AUDIO PRODUCER: Ciara Wakley   

MUSIC: Faber Music  

COMPOSER: Oli Julian  

BERNADETTE DIGITAL PRODUCTION 

SENIOR PROJECT MANAGER: Sue Awotar 

DESIGN DIRECTOR: Gilles Bestley 

MOTION DESIGNERS: Ivan Huri & Štěpán Sebastián Hlouch 

G&B DESIGN & ARTLAB 

DESIGN DIRECTOR: Clary Vikstrom 

DESIGNER: Ayesha Handy 

ARTWORKER: Lee Forster