Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly half still use their first bank account—with roughly 3 in 4 reporting they opened the account as a teenager. Developed in partnership with Anomaly, the new “Graduate Financially” campaign reframes switching banks as a life upgrade—on par with moving to a new city, changing jobs, or getting a new apartment—and one that’s long overdue.
CREDITS
Brand: Ally
Agency: Anomaly