National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Yes that is Mr. Old Spice himself. Isaiah Mustafa. And unlike he usual sight gag heavy stuff, in this case, he's speaking all President like (?) to a hapless Israeli who made the mistake of saying he didn't like the taste of Maccabee.
By the end of course, he is convinced, and America, er, Isaiah has saved the planet.
Funny writing, to boot.
Client: Maccabee Beer
Concept: Allenby Concept House, Vania Heymann