National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
Apparently the hot new trend in advertising is to create faux case studies.
John St. of Canada created this case study spoof for titled "Pink Ponies".
A few days later this fake case study from the AICP as a part of their call for entries for the 2011 AICP Show & Next Awards.
Will we see this trend continue throughout the new year? Hopefully not.