Newcastle poster campaign: The Lighter Side of dark

Newcastle poster campaign: The Lighter Side of dark

Here's the US print campaign that goes with the new tagline showing "the lighter side of dark". For a UK interpretation, see the commercial with Sanjay, the guy who is adopted.

Lines Advertising Agency: Vitro, San Diego USA
Creative Director: John Vitro
Art Director: Barry Brothers
Copywriter: Jake Camozzi

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