Nice Shoes Expands Creative Editor Colin Loughlin’s Role

Creative production studio Nice Shoes has promoted editor Colin Loughlin to Senior Creative Editor. Having worked with the studio for over two years on projects from Verizon’s Visible to Performix, Colin will be moving into a new role with the Nice Shoes team. Colin will be creatively leading editorial projects on Nice Shoes' growing roster of editors, along with helping to guide the curation and mentorship of emerging talent.    

With over a decade of experience, Colin has built an impressive portfolio working on a number of notable projects for agencies including Ogilvy, Grey, Y&R, McCann, BBDO, Wunderman Thompson, Droga 5 and DDB with brands such as Verizon, Nike, Facebook, Google, Home Depot, State Farm, HP, Pepsi, Tic Tacs, Classico, The Gap, Express, Coach, Rolex, Volvo, Mercedes Benz and Alexander Wang.

Colin was first introduced to editing when interning at a local news station. In this fast-paced environment he discovered his love for storytelling, and the important role of the editorial process. As an editor in NYC, Colin cut his teeth at Whitehouse Post. From there, he landed a role as editor at Alldayeveryday post house where he first worked with Nice Shoes EP Tara Holmes and was instrumental in collaborating directly with iconic brands such as Express, Alexander Wang and Pepsi. 

In 2014, he went freelance which saw him work with some of the top post houses, agencies and brands in the US including Nice Shoes whom he has had a relationship throughout his career as a client before signing to their roster in 2018. 

Colin Loughlin, Senior Creative Editor